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Understanding Your Rental Property’s Demographic

North Hollywood Rental Home with “For Rent” SignageAs a North Hollywood rental property owner, it’s a must for you to understand your local renter demographic to keep your property leased. In accordance with the National Multifamily Housing Council, single-family rental households are expected to grow by nearly eight million from 2018 to 2030. In order to keep up with this demand, property owners and managers should know who their target market is and what they are looking for in a rental property.

Most Likely to Rent – All Property Types

The demographic that will most probably rent a property is young adults. This is generally true in every market across the country. A recent study by the Joint Center for Housing Studies of Harvard University found that 78 percent of all householders under 25 rent their homes. This is mainly because many young people are in a transitional stage of life, described by higher levels of mobility, more flexible job tenure, and changing relationships. Owning a home at this point can be difficult and costly, so renting often makes more sense.

Even as young adults tend to dominate the rental market, there are significant numbers of renters in almost all other age ranges as well. On a national level, the same study found that two-thirds of people 25–30 years old still rent their homes, while one-third of people over 40 and one-fifth of people over age 55 do so. As not all adults choose to rent, an increasing number are doing so in recent years. Older adults who prefer to rent regularly do so because they don’t want the inconvenience of home maintenance or the financial risks connected with a volatile housing market.

Most Likely to Rent Single-Family Homes

It is clear that people of all ages rent their homes, and depending on your location, the age range of the most populous renter demographic may be different. It is also true that different rental property types are more in-demand in some areas than in others. In the single-family rental market, single-family rental homes tend to outnumber all other types of rental properties in the West and the South, while multifamily rental properties dominate in the East and, to a lesser extent, the Midwest.

Dealtracker serves as an indispensable resource for rental property owners, enabling them to grasp the prevailing demands and preferences of their target demographic. By staying informed about the most sought-after rental property types and age ranges of potential renters in their area, property owners can effectively cater to the needs of their market. Whether it’s single-family properties for students in college towns or for seniors in retirement communities, Dealtracker equips owners with real-time data and insights to adapt their offerings, maintain high occupancy rates, and ensure the continued success of their rental business.


Although important, understanding your local renter demographic can sometimes be a challenge, particularly if your rental property is located in a distant or developing area. In such circumstances, it can be helpful to enlist a North Hollywood property management expert to help you successfully prepare and market your rental property. At Real Property Management West San Fernando Valley, we have the experience and expertise necessary to help you understand your target market and make sure your rental property is leased to qualified tenants. Contact us online to learn more.

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